Why One Marketing Move Isn’t Enough: Building Real Growth with a Multi-Touchpoint Approach
You’ve posted on Instagram.
You’ve sent out a newsletter.
You even handed out a few branded notepads at an event.
And… nothing.
No immediate leads. No rush of new enquiries. Just the usual background noise of business as usual.
It’s easy to start doubting the whole thing. Is any of this actually working?
Here’s the truth: you’re probably not doing it wrong—you’re just doing it alone.
Marketing That Builds Momentum
In Aotearoa, we do business through relationships. We don’t jump at the first flashy ad—we warm up to a brand over time. It’s about familiarity, trust, and presence.
That’s why one-off marketing efforts often fall flat. But a connected system of small, meaningful touchpoints? That’s what gets remembered.
This might look like:
- Someone seeing your name in a community Facebook group
- Spotting your branded pen at a colleague’s desk
- Hearing about you through a mutual contact
- Meeting you at a networking event
- Receiving your newsletter at just the right moment
No single moment creates the sale—but together, they lay the groundwork for trust.
What Does a Multi-Touchpoint Ecosystem Look Like?
It’s not about doing everything. It’s about doing a few things well, in the right places, with the right intention.
Think:
- One consistent social media platform
- A monthly newsletter that adds value
- A handful of well-placed promotional items
- Regular presence in a local networking group
- A follow-up message after a great conversation
Used together, these touchpoints build mental availability—so when someone needs your service, they remember you.
Simple, Strategic, and Sustainable
Yes, this can sound like more work—but it doesn’t need to be. With the right rhythm and support, your marketing can feel less like guesswork and more like momentum.
That’s what we help with at The Why Marketing. Whether it’s strategic coaching, our Virtual Marketing Officer service, or thoughtful branded merchandise, we help connect the dots—so your marketing works together.
One Move Won’t Do It—But a Few Connected Ones Can.
Not sure where to begin? Let’s talk.
Start with a conversation – we’ll guide the rest.
Read the full article over on LinkedIn
About The Why Marketing
Founded by Geoffrey Campbell in 2019, The Why Marketing specialises in providing tailored marketing solutions for SMEs in Tauranga, New Zealand, and the broader North Island area. With a focus on strategic planning, brand management, and digital marketing, we act as your Virtual Marketing Officer, delivering in-house and outsourced services designed to meet your unique needs. Our ethical approach and commitment to quality ensure that we deliver results that matter. Let’s build something great together.
