Blog
The Marketing Strategy You Don’t Think About (But Should)
The Marketing Strategy You Might Be Missing Because great marketing isn’t just seen – it’s felt. When most people hear “marketing strategy,” they picture social media posts, flashy websites, branding, and maybe the odd paid campaign. But the truth is, some of the most powerful marketing tools aren’t found in a content calendar or ad […]
Marketing, Made Manageable – Part 2
Marketing, Made Manageable Why your marketing might be working better than you think You posted on social. Ran an ad. Dropped off flyers at the local café. Nothing happened. So you paused. Or gave up. Sound familiar? It’s a common story. We hear it often: “We tried that – it didn’t work.” But here’s the […]
Rethinking Small Business Support in NZ
Community Over Competition: Rethinking Small Business Support in NZ Why reciprocal support means more than sales—and how we can all help build a stronger small business community. In the world of small business, support can take many forms. Sometimes it’s a referral or a word of encouragement. Other times, it’s something as simple as […]
The Silver Bullet Myth in Marketing
Why NZ Businesses Need More Than One Move to Grow In business, we’re taught to be careful with our money. Keep a close eye on spending. Avoid unnecessary risk. Only invest where you’ll get the most return. And for many New Zealand solopreneurs, small businesses, and non-profits, that sensible mindset often leads to searching […]
Why One Marketing Move Isn’t Enough
Why One Marketing Move Isn’t Enough: Building Real Growth with a Multi-Touchpoint Approach You’ve posted on Instagram. You’ve sent out a newsletter. You even handed out a few branded notepads at an event. And… nothing. No immediate leads. No rush of new enquiries. Just the usual background noise of business as usual. It’s easy to […]
Marketing, Made Manageable – Part 1
If you’ve ever opened a blank document to plan your marketing, only to end up watching your coffee go cold… you’re not alone. For many small businesses and non-profits, marketing feels like a never-ending to-do list. Social media. Email newsletters. Website content. Brand awareness. Engagement. Lead generation. It’s overwhelming before you’ve even posted your first […]
Marketing Won’t Save You
Marketing Won’t Save You – But It Will Work If You Let It You’ve put your heart into this business. The dream. The drive. The product or service you believe in. Long days, late nights, hard-earned savings—this is more than work; it’s personal. So when things don’t take off as expected, the advice often […]
Set a Practical Marketing Budget for Your Business
Marketing serves as the engine that propels business growth. For New Zealand SMEs, solopreneurs, and non-profits, determining the right amount to invest can be challenging. Spend too little, and your business may remain unnoticed; spend too much, and you risk straining your finances. This guide offers a straightforward approach to establishing a marketing budget for […]
Back-to-School Campaigns: Strategies for SMEs to Connect with Local Communities
The back-to-school season is not just a time for families to gear up for a new academic year; it’s also a golden opportunity for businesses to engage with their local communities. For SMEs in New Zealand, creating a well-thought-out back-to-school campaign can drive brand awareness, strengthen relationships, and boost sales. Here are actionable strategies to […]
Building Trust: Ethical Marketing Practices for Small Businesses
Trust is the cornerstone of successful marketing. For small businesses, establishing and maintaining trust can be the difference between loyal customers and lost opportunities. Ethical marketing not only strengthens customer relationships but also positions your business as a reliable and respected member of the community. Here, we explore ethical marketing practices and how they can […]