virtual marketing officer (VMO)


your small business brand awareness

A Virtual Marketing Officer (VMO) can provide several benefits to small businesses in New Zealand, such as:

  • Expertise: A VMO typically has specialized knowledge and expertise in marketing, which can help small businesses to effectively promote their products and services.
  • Flexibility: A VMO can work remotely, which can save small businesses the costs of hiring a full-time employee and providing office space.
  • Scalability: VMOs can typically handle a wide range of marketing tasks and can be scaled up or down as needed, which can help small businesses to stay nimble and adapt to changes in the market.
  • Cost-effective: Hiring a VMO can be a cost-effective alternative to hiring a full-time marketing employee or an agency, allowing small businesses to access specialized marketing expertise at a fraction of the cost.
  • Specialization: VMO usually have experience in specific marketing fields like social media, email marketing, SEO, paid ads, and other.

This can help small businesses target the right audience and increase the chances of a return on investment.

Hire your VMO today

Get in touch with us today and let us take the stress out of your brand awareness marketing.

Empower Your Marketing Efforts

Coaching Approach for Small Businesses

As a small business owner, your time and resources are precious. With an overwhelming array of marketing tools at your disposal, it can be challenging to know where to begin or how to maximise their potential.

Our mission is to guide you through the marketing landscape, helping you to navigate both digital and traditional marketing tools effectively. We offer personalised coaching sessions designed to help you set up your social media accounts, identify the most suitable ad types for your business, and craft compelling ad copy that converts.

At The Why Marketing, we believe that effective marketing isn't about the size of your business, but about understanding your target audience and communicating your message in a way that resonates with them. We're here to empower you to market your business effectively, on your own terms and within your budget.

Digital presence setup and analysis

Your digital presence is a crucial component of your marketing strategy. We ensure your channels, including Google My Business, Facebook, Instagram, and LinkedIn, are correctly set up and integrated, optimising your marketing efforts for the best possible results.

Marketing strategy analysis and development

Transform your marketing approach from guesswork to a strategic plan tailored to your budget. We'll help you develop a marketing strategy that aligns with your business goals and resources.

Marketing budget analysis and strategy

Knowing where and how to allocate your marketing budget can significantly impact your business's success. We'll help you understand your spending and develop a strategy that maximises your return on investment.

Social media posting strategy

While spontaneous posts can be fun, we believe in the power of a well-planned strategy. We'll help you develop a comprehensive 12-month social media strategy, designed to be easily implemented by small businesses with limited time. This approach ensures your social media efforts are consistent, targeted, and effective.


Navigating the world of marketing can be complex. To help you understand our services better and to assist you in making informed decisions, we've compiled a list of Frequently Asked Questions (FAQs). These cover key topics such as our unique coaching approach, social media strategy development, marketing budget analysis, and the role of a Virtual Marketing Officer. Whether you're new to marketing or looking to enhance your existing strategies, these FAQs provide valuable insights into how we can support your business's marketing needs.

Have more questions? We're here to help, get in touch, and we'll have your back.

Get in touch

Want to know more about our services, get in touch with us below.