Generalist Marketing Services
Welcome to The Why Marketing
A strategic marketing consultancy supporting SMEs, solopreneurs, and not‑for‑profits across Aotearoa. We combine big‑picture thinking, practical tools, and grounded experience to help you build confidence and momentum, at your pace.
Why Choose a Marketing Generalist First?
Your Expert Marketing Partner—Without the Full-Time Costs
Marketing today is fragmented. Too many small businesses invest in specialists—SEO experts, social media managers, ad agencies—before they have the strategy and structure they really need. That often results in wasted time, budget, and frustration.
When you start with a Generalist Marketing Consultancy like The Why Marketing, you:
🟢 Get a full-spectrum view of your business goals, messaging, channels, and gaps—so every tactic connects to the right strategy. Generalists are trained to see how all the pieces fit together .
🟢 Build a structured plan that clarifies what to do now, what can wait, and whether you need a specialist in the future .
🟢 Learn to prioritise what matters most—saving you from costly missteps and overcommitment.
🟢 Unlock consistency and clarity across all marketing channels early, so when you do bring in a specialist, they can focus on deep work—not on catching up.
Discover how we can help you
Get in touch with us today and let us take the stress out of your brand awareness marketing.
What We Can Help With – Our Core Marketing Services
Generalist Marketing Support (your sidekick in action)
🟢 Marketing stratey & planning
🟢 Brand positioning and messaging frameworks
🟢 Campaign and content planning (monthly, quarterly, annually)
🟢 Marketing audits and gap analysis
🟢 Blog and email content planning
🟢 Content repurposing and idea development
🟢 Planning for new launches, workshops, or campaigns
🟢 Reviewing your CRM and marketing systems for efficiency
🟢 Social Media Management
Marketing Coaching
If you feel like marketing is a foreign language, or you’re overwhelmed by where to start, our SME Marketing Coaching service is for you.
We provide clear, step-by-step guidance to help you build confidence and take control of your marketing—no matter your starting point.
How It Works:
- Personalised coaching sessions designed around your goals and resources.
- Clear, actionable steps that fit your time and budget.
- Ongoing support to help you stay on track.
What You’ll Gain:
- Confidence to manage your marketing with ease.
- A clear plan to achieve your business goals.
- Practical, no-nonsense advice you can trust.
At The Why Marketing, we believe that effective marketing isn't about the size of your business, but about understanding your target audience and communicating your message in a way that resonates with them. We're here to empower you to market your business effectively, on your own terms and within your budget.
Book Your Coaching Session
Get started with upskilling your marketing today, and we'll guide you all the way.
LinkedIn Company Page Coaching & Management
Why Your Business Needs a LinkedIn Company Page
LinkedIn isn’t just for job seekers or big corporates — it’s one of the most powerful (and free) tools available to small businesses, not-for-profits, and service providers across New Zealand.
A well-managed LinkedIn Company Page helps you:
- Build brand visibility online, especially for those not searching you by name
- Strengthen credibility with partners, suppliers, investors, and clients
- Establish authority and trust through consistent, strategic content
- Stay visible in between campaigns, sales pushes, or contract cycles
- Be found in AI-powered search tools like ChatGPT, Bing AI, and Google SGE
Unlike personal profiles, a company page creates long-term brand value. It becomes the hub where your content, services, story, and values live — helping people discover and trust your business before they ever pick up the phone.
Best Suited For:
We recommend a LinkedIn Company Page to any business or organisation wanting to grow awareness, improve professionalism, and build trust over time. It’s especially valuable for:
- B2B service providers
- Consultants and professional services
- Commercial property or real estate businesses
- Niche or regional manufacturers
- Not-for-profits wanting to increase reach or attract funding
- Businesses recruiting staff or growing teams
- Franchises and multi-location brands
- Owner-led businesses ready to grow beyond the founder
Why We Recommend It:
At The Why Marketing, we see LinkedIn Company Pages as a foundational brand tool, not a flashy tactic. When used consistently and strategically, they create long-term momentum, helping your business show up in more of the right places for more of the right people.
They’re also free to set up and don’t require constant daily input. With the right guidance and a smart content plan, you can make your page work hard in the background while you stay focused on running your business.
Digital presence setup and analysis
Your digital presence is a crucial component of your marketing strategy. We ensure your channels, including Google My Business, Facebook, Instagram, and LinkedIn, are correctly set up and integrated, optimising your marketing efforts for the best possible results.
Marketing strategy analysis and development
Transform your marketing approach from guesswork to a strategic plan tailored to your budget. We'll help you develop a marketing strategy that aligns with your business goals and resources.
Marketing budget analysis and strategy
Knowing where and how to allocate your marketing budget can significantly impact your business's success. We'll help you understand your spending and develop a strategy that maximises your return on investment.
Social media posting strategy
While spontaneous posts can be fun, we believe in the power of a well-planned strategy. We'll help you develop a comprehensive 12-month social media strategy, designed to be easily implemented by small businesses with limited time. This approach ensures your social media efforts are consistent, targeted, and effective.
FAQ
Navigating the world of marketing can be complex. To help you understand our services better and to assist you in making informed decisions, we've compiled a list of Frequently Asked Questions (FAQs). These cover key topics such as our unique coaching approach, social media strategy development, marketing budget analysis, and the role of a Virtual Marketing Officer. Whether you're new to marketing or looking to enhance your existing strategies, these FAQs provide valuable insights into how we can support your business's marketing needs.
Have more questions? We're here to help, get in touch, and we'll have your back.
Get in touch
Want to know more about our services, get in touch with us below.