Marketing Strategies Quiz - The Why Marketing

Results

#1. What does the term “SWOT Analysis” refer to in marketing?

Strengths, Weaknesses, Opportunities, Threats.

Sales, Websites, Operations, Target.

Strategies, Wins, Outcomes, Trends.

Search, Web, Optimisation, Traffic.

#2. Which marketing term describes the process of dividing a larger market into smaller groups with similar characteristics?

Branding.

SEO.

Market Segmentation.

Content Marketing.

#3. What does ROI stand for in marketing

Revenue of Interest.

Return on Investment.

Ration of Income.

Reach of Impressions.

#4. What is the purpose of a Call to Action (CTA) in marketing?

To analyse market trends.

To engage the audience and prompt a specific action.

To measure brand equity.

To calculate conversion rates.

#5. Which marketing metric measures the percentage of website visitors who take a desired action?

Engagement Rate.

Conversion Rate.

Brand Equity.

Market Research.

#6. What is Content Marketing focused on?

Creating valuable and relevant content to attract and engage a target audience.

Increasing website traffic through paid advertisement.

Promoting products through influencer collaboration.

Conducting market research to identify consumer trend.

#7. What does SEO stand for in marketing?

Sales Engagement Optimisation.

Social Engagement Opportunities.

Search Engine Optimisation.

Strategic Email Outreach.

#8. Which term refers to a fictional representation of a target customer based on market research?

Conversion Rate.

Brand Persona.

Market Segmentation.

Brand Equity.

#9. What does the term “Engagement Rate” measure in marketing?

The profitability of a marketing campaign.

The level of interaction and involvement with a piece of content or campaign.

The reach and impressions of a marketing message.

The conversion rate of website visitors to customer.

#10. What is Influencer Marketing primarily focused on?

Collaborating with individuals who have a large following to promote a brand or product.

Analysing market trends and consumer behaviour.

Improving website visibility through search engine optimisation.

Measuring the effectiveness of marketing campaign.

Finish