Marketing Won’t Save You – But It Will Work If You Let It You’ve put your heart into this business. The dream. The drive. The product or service you believe in. Long days, late nights, hard-earned savings—this is more than work; it’s personal. So when things don’t take off as expected, the advice often […]
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Marketing serves as the engine that propels business growth. For New Zealand SMEs, solopreneurs, and non-profits, determining the right amount to invest can be challenging. Spend too little, and your business may remain unnoticed; spend too much, and you risk straining your finances. This guide offers a straightforward approach to establishing a marketing budget for
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Trust is the cornerstone of successful marketing. For small businesses, establishing and maintaining trust can be the difference between loyal customers and lost opportunities. Ethical marketing not only strengthens customer relationships but also positions your business as a reliable and respected member of the community. Here, we explore ethical marketing practices and how they can
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Storytelling is the heart of effective social media marketing. It has the power to captivate audiences, build emotional connections, and drive engagement. For New Zealand SMEs, storytelling provides an opportunity to stand out in a crowded digital space, fostering trust and loyalty with customers. Here, we’ll explore practical ways to leverage storytelling to enhance your
Harnessing the Power of Storytelling in Your Brand’s Social Media Read More »
Valentine’s Day is a prime opportunity for businesses to connect with customers through campaigns that inspire emotion, foster connection, and drive engagement. For SMEs in New Zealand, focusing on thoughtful and heartfelt marketing can help you stand out during this highly competitive period. Here are actionable strategies to craft campaigns that truly resonate with your
Valentine’s Day Marketing: Creating Heartfelt Campaigns That Resonate Read More »
The holiday season in New Zealand coincides with summer—a time when people are more active, spend more time outdoors, and often take extended breaks. As December and January approach, having your marketing strategies in place is crucial to maximising engagement and sales during this peak period. In this blog post, we’ll guide you through essential
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Your website is often the first point of contact between your business and potential customers. Ensuring that it is optimised for performance, functionality, and user experience is crucial to making a positive impression and driving conversions. In this blog, we provide a comprehensive website optimisation checklist to help you enhance your website’s performance and ensure
Website Optimisation Checklist Read More »
Clear and effective communication is the cornerstone of strong customer relationships. Whether you’re updating your clients on holiday hours, launching a new product, or handling customer inquiries, the way you communicate can significantly impact customer satisfaction and loyalty. In this blog, we’ll explore key strategies for effective customer communication, with a focus on clarity, consistency,
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Sustainability is no longer just a buzzword; it’s a core value consumers expect from the brands they support. In New Zealand, where environmental consciousness is high, adopting eco-friendly marketing materials is a strategic move that can enhance your brand’s reputation and foster stronger connections with your audience. In this guide, we’ll explore the benefits of
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Running a small to medium-sized enterprise (SME) in New Zealand can be both rewarding and challenging. While our country offers a vibrant business landscape, it also presents unique hurdles that can hinder growth and success, particularly in the realm of marketing. At The Why Marketing, we understand these pain points and are here to help
The Common Marketing Challenges Faced by SMEs in New Zealand Read More »
