GENRALIST MARKETING CONSULTANCY
Marketing that makes sense for your business.
Empower Your Business. Book a Consultation Now.
Clear advice, practical support, and brand-aligned promotional products,
delivered by a generalist marketing consultancy that works alongside you.
Virtual Marketing Officer (VMO)
Your Marketing Sidekick
Ongoing support to plan, manage, and execute your marketing, without needing to hire in-house.
SME Marketing Coaching
Simplifying Marketing, One Step at a Time
Tailored sessions that help solopreneurs and small teams get unstuck, take action, and grow with purpose.
Promotional Merchandise That Leaves a Lasting Impression
Strategically selected products that strengthen brand recognition and create lasting impressions.
LinkedIn Company Page Management
Thought Leadership and Industry Authority Building
Boost your business credibility, search visibility, and consistency with expert company page setup and content.
Marketing today can feel like a maze of options—
SEO agencies, ad specialists, designers, social media managers. But if you don’t have the foundations right, hiring a specialist too early often leads to poor results and wasted budget.
That’s where a Marketing Generalist comes in.
At The Why Marketing, we take a big-picture view of your business. We help you:
🟢 Identify the right strategy before jumping into tactics
🟢 Understand what your brand really needs (and what it doesn’t)
🟢 Prioritise your time and budget with a clear plan
🟢 Build consistency, confidence, and clarity in your messaging
Working with a generalist means you get strategic guidance that connects all the pieces, without the pressure to buy into one solution too soon.
When it’s time to bring in a specialist, we’ll help you choose the right one and make sure your foundations are ready.
How We Work
We’re your sidekick, not your salesperson.
The Why Marketing is built on real relationships, not cookie-cutter tactics. We:
🟢 Listen before we recommend
🟢 Work at your pace and budget
🟢 Build trust through consistent support
🟢 Only suggest what we believe will genuinely help
We bring together strategy, experience, and heart to help you feel more confident in your marketing—without pressure or hype.
We’re here to make marketing accessible, manageable, and effective for you.
What Our Clients Say
“Marketing isn’t scary anymore.”
– Real Client Feedback
With more than 20 years of experience in branded merch and 15+ years in strategic marketing,our clients say working with us is like having a clear-thinking partner who gets it.
You’ll never be left wondering what’s next—we’ll guide you step by step.
✅ Trusted by businesses across New Zealand
✅ Practical advice you can actually use
✅ Results that align with your goals
✅ Responsive, honest, and easy to work with
I used Geoffrey from The Why Marketing to ensure my social media accounts were set up correctly, sorted mistakes and then coached me on creating a marketing strategy to form consistency and helped me set up a scheduling tool to help me promote my Interior Design business.
Geoffrey was knowledgeable not only on all aspects of technical IT but also very patient and helpful in coaching and teaching, so I am now more confident in my posting across multiple platforms. I highly recommend anyone use him to help you gain better SMO (Social media optimization)
Sarah Parry - Testament Interiors
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