The Why Hub
Keep your contacts, communication and next steps connected.
The Why Hub is a monthly subscription platform that brings together tools to help your business or organisation manage relationships, plan communication, collect information and keep work moving.
That might mean scheduling social posts, sending newsletters, taking bookings or following up enquiries. It could also mean a more connected process, where a form submission creates a contact, alerts the right person and sets the next action in motion.
We help you choose a package and configure the Hub around how you need it to work. The features available depend on the package you subscribe to, with selected services and usage charged separately.
What could your Hub include?
Relationships and follow-up
Contacts and relationship management
Keep customer, prospect, member and supplier information together, with notes, conversation history and useful groupings. Give your team a clearer view of who they are dealing with and what has happened so far.
Opportunity pipelines
See where each enquiry or potential piece of work sits, who is responsible and what should happen next. Set up stages that reflect your actual process, from a new enquiry through to a decision or handover.
Workflows and automation
Connect suitable routine steps so they happen consistently. A new enquiry could notify your team, create a follow-up task, update a pipeline and send an acknowledgement. The process is designed around the work and the points where someone needs to step in.
Communication and marketing
Social media scheduling
Plan, prepare and schedule posts across supported social channels from one calendar. See what is coming up and manage publishing without switching between each platform. Available post formats and reporting vary by channel.
Newsletters and email communication
Create branded newsletters, announcements and email campaigns. Organise recipients by their interests or relationship with your organisation, schedule your communication and review engagement. Automated email sequences can also support introductions, onboarding and follow-up.
Landing pages and sign-up journeys
Create a focused page for a campaign, event, newsletter, resource or service. Connect the page to a form, quiz or booking option, with a clear next step after someone responds.
Bookings and information collection
Bookings and appointments
Let people book a meeting, consultation, service or group session through an online booking page. Configure availability, confirmations and reminders around the type of booking and the people involved.
Forms and surveys
Collect enquiries, registrations, feedback and information before a meeting or project. Forms and surveys can ask different questions based on earlier answers and connect responses to the next stage of your process.
Quizzes and guided questionnaires
Build interactive quizzes with scores, categories or tailored results. Use them to help people explore a topic, identify a suitable next step or share more about what they need. Results can inform appropriate follow-up.
What else could we build into it?
Depending on your subscription package and any selected add-ons, the Hub can also support:
- A shared inbox for supported connected communication channels.
- Website chat and enquiry collection.
- Review requests and review management.
- Proposals, documents and electronic signatures.
- Estimates, invoices and payment collection.
- Courses, learning resources and member communities.
- Event registrations and ticketing.
- Rental and equipment bookings.
- Dashboards showing relevant activity and progress.
- Connections to other supported business tools.
- Full websites, online stores and digital product sales.
- Webinar registration and follow-up journeys.
- Affiliate and referral programmes.
- Course completion certificates and badges.
- Branded mobile and client portal options.
- Supported directory listing, SEO, prospecting and advertising tools.
- Text messaging, phone integration, WhatsApp and selected AI tools.
The features available depend on the package you subscribe to. We confirm the included features, relevant connections, setup and any additional costs before you get started.
A closer look at some of these options
Example screens use demonstration data. The features available depend on the package you subscribe to.
How the pieces can work together
Example 1
From enquiry to follow-up
Someone completes your enquiry form. Their details reach the Hub, the right person is notified, an opportunity is added to the appropriate stage and a follow-up task is created.
Example 2
From newsletter sign-up to an ongoing relationship
A visitor signs up through a landing page, receives a welcome email and joins the appropriate newsletter audience. Future communication can reflect the topics they have chosen.
Example 3
From booking to preparation
A customer chooses an available appointment, receives confirmation and is asked for the information you need beforehand. Your team can see the booking alongside the relevant contact details.
Built around the way you work
You might need one or two useful functions, or several connected processes. We start with what you are trying to manage, look at what is already in place and agree what belongs in your Hub.
The scope can include configuration, connections, training and agreed ongoing support. Content creation and day-to-day management can be discussed separately where needed.
Monthly subscriptions and additional charges
The Why Hub is available through a monthly subscription. Your subscription package determines which features you can access, with configuration, training and support agreed as part of your setup. Text messaging, phone integration, WhatsApp, AI tools and some external connections may involve additional setup, subscription or usage charges. Email sending and payment processing can also incur charges.
We explain the relevant costs and any agreed usage allowances as part of your quote, so you know what is covered and what is charged separately.
Questions people often have
Talk About Your Hub
Tell me what you are trying to manage and we can work out what belongs in your Hub.